This shape-driven motion graphics video was given a 1950s retro vibe to push the future-proof messaging for Targus USB 3.0 Docking Solutions. Inspiration for the simplicity in graphical style was pulled from airport and traffic signage, which also aimed to connect with the idea of travel and the portability of the product. This gave way to some smooth shape-within-shape transitions and morphing transitions that add another level of interest to the video presentation. The color pallet was also kept minimalistic to work with the product branding and overall theme.
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