This magazine ad highlighting Epson projectors had a specific target audience for houses of worship and other church-related facilities. The ad ran in a couple of church audio/visual publications, and on its first run, had a plug to visit Epson's booth at the Worship Facilities Conference & Expo (WFX) in November of 2011.
Even though the targeted buyer group of the magazine was mostly (if not entirely) comprised of evangelical and non-denominational Christians, the ad still needed be generalized and have appeal to all religious groups. To make matters more challenging, stock photography options for contemporary religious scenarios existed in very limited quantities. It took five images to create the final main image, plus a significant amount of cutting, distorting, effects creating, and color correcting. In the end, the result was worth it.
Even though the targeted buyer group of the magazine was mostly (if not entirely) comprised of evangelical and non-denominational Christians, the ad still needed be generalized and have appeal to all religious groups. To make matters more challenging, stock photography options for contemporary religious scenarios existed in very limited quantities. It took five images to create the final main image, plus a significant amount of cutting, distorting, effects creating, and color correcting. In the end, the result was worth it.
