Before DemoRocket was replaced by its successor company SimpliMotion™, this was going to be the revamped look for the aging Flash demo site. The idea was to convey the change in focus from being a Flash demo service, to a higher-end product video service that was compatible with the mobile age. The hope was to create a look and feel that appeared to resemble cut-out shapes in motion, and one that was also somewhat photorealistic at the same time. All-the-while, the elements needed to feel uncluttered, simple, and to-the-point.
![](https://cdn.myportfolio.com/35790937-45d0-43c3-ab14-333188796686/1141561b-a61a-4efa-ac6b-41fed7ae70fd_rw_1920.jpg?h=fcb1b205c31afa61d0e9509b15a90d96)