Product lifestyle photo of "Slothee™" series storage bins.
Establishing the Brand
Gav & Griff E. Bear Co. is a startup company for children's furnishings and home decor. I created the visual identity of the company from the ground up — logo and branding elements, product character designs, photography, website design and graphics, social media marketing graphics, and online storefront graphics. I also played a major role in defining the marketing content.
Company logos and colors, and examples of their proper treatments and usage.
Product photography is setup to be consistent across all products with established views and angles.
The company website is currently for information, establishing branding, and serves as a launching pad for Amazon and Etsy purchasing. Keeping things simple and focused on the products while directing customers "where to buy" .
Character Designs
I helped develop the character style for the initial product launch — foldable cloth storage bins featuring three unique designs of a sloth. I later came up with woodland character designs for a fox, raccoon, and bear. From the initial sketches to final color design, I designed the characters from start to finish. This included prepping the files with the proper breakdown of shapes with color-code callouts so the characters could go into production with stitch work and felt pieces.
Sketch and final design for the "Foxee™" Gav & Griff E. Bear Co. character.
